• You communicate with your public, your target audiences, in many different ways: through direct mail, advertising, website, open houses and public consultations, among others.
• Public relations cannot be initiated, nor maintained, by only one channel of communication.
• Depending on your target audience, you must make decisions about how best to reach that audience, how to structure your message, and how to deliver it.

There are various types of public relations, some of which you can control from A to Z, and some of which will try to control you.

• Research your audience - So you know who you need to communicate with and what they want to hear.
• Set up your media relations program - So you have channels of communications open to the public and your messages reach them with a minimum of misinterpretation. We'll even do your media relations.
• Publicize your service, issue, product, position - So your target audiences know about it (them), and know how to get more information - or how to buy the product/service.
• Celebrate or promote a product or event - To give you, your product or service an event that showcases it with your target audiences and media.
• Build your presence with investors and the market - To help you gain investor awareness and confidence, raise funds in an IPO, and gain visibility with financial analysts and financial media.
• Build support for your position, issue, cause - So that you can have coalitions of similar interests and/or opinion leaders actively supporting you with target influencers.