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The strategy is the roadmap to your target audience and back. Target to the Audience – Who do really want to reach – opinion leaders, school teachers, potential investors? What are their interests?  What will they want to hear from you? Why should they listen to what you have to say? What are the competing interests? Words, Pictures and Music – How do you package your policy, product or service? What images do you use? What marketing tools? Where does P.R. and advertising fit in? The "Who" – Who is your spokesperson? Who should be marketing to which audiences? Who can best link to your market segments? Relationship Building – Are you tapping into your current marketing relationships, or are you building new ones? Who is the best to do this? What are your new relationship targets? How can you get support validators for your marketing? We Can Help You. We do strategies. We do advertising. We are P.R. We are relationship builders. We are grassroots communicators. We take all these skills and apply them to strategy development.