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How is it perceived by your target audiences? Are you happy with the image of your brand? Does it convey what you want it to? Or are you taking a new approach with a new policy, product or service? Or are you wanting to re-position a current policy, product or service? Start from the End – Where do you want to be at the end? Why? How do you think you want to get there? What does your target audience want? Do you have the executive commitment, time, creative juices, budget and people to get you there? Research, Research, Research – Pu-leeez. Don't make a move without research backing your approach to positioning or repositioning. Test your concepts, your messages, your approach, your packaging, your audience acceptance. Spend money on research to validate your branding to save you from very expensive mistakes later. Develop the Image – You know what you want your image to be. But is it an image that sits well with your audience. Does your logo project what you want to convey? What are your key messages? Who is your image? Who is your "consumer"? Position and Promote – You know your audience. How do you reach them with your new brand, messages and product? Direct mail? E-mail promotions? Advertising? Earned media? All of the above, or some of the above? Monitor and Re-Position – Multi-media uses video differently from the standard video production. Can you guess why? We'll leave that with you to answer. Or call us or e-mail us for the answer. We Can Help You: We do all of the above. We can help you position and reposition with simple branding. We do the strategies for branding (see “Marketing” section).