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It's a video world. Put a presenter next to a live TV screen and the audience will spend more time looking at the screen - unless the presenter is disrobing or doing something else that's outrageous. The public are sophisticated viewers. They're choosey. They've seen the best in video production and that's your competition if you want to produce a video. But before you start, think of these points. Target to the Audience - Who do really want to reach - opinion leaders, school teachers, potential investors? What are their interests? What will they want to hear from you? Do the Words, Pictures and Music - It's the messages and who and how they're delivered that will give you an effective video. You need to bring out your best and most credible communicators and package them with supportive images to show your story. Choose the Best Format - Should you use a video CD, DVD, VHS or PAL format? In choosing the formats, how can you make them work for you better? Plan your Distribution - Distribution is one of the largest problems of video production. Once the video leaves your office, does the target audience actually view it? How will you know? Streaming or downloading? Video News Release or corporate video? We Can Help You: We develop compelling video images and messages. Succinctly. We use real people, not actors, and help them communicate credibly. We create scripts, choose the best shooter, do on-site direction, do the interviews. We're in the editing suite, we do the voice-overs, we create original music. We strategize on the best formats and the best distribution systems.