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When you're on the front lines and everyone is shooting at you, it's good to know someone is watching your back. Exhaustion and personal vulnerability make it tough to make decisions without a team to provide input and objective feedback. We Can Help You: Remove the risk and to maintain control over the situation. Use your crisis team to get the details of what happened and put them in writing. Confirm the information based on the credibility of the original source, as well as other witnesses. Circulate the information to the team as soon as possible. With the team's input, classify the severity of the crisis. Define the risks to life, profits, reputation. Define those who might be adversely affected. Monitor media coverage, including all inquiries and how they were handled. Conduct direct public polling through phone surveys, or even anecdotal information. Focus on what your message is, not what the media message has been. Communicate with your staff directly -- not just through the media