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The worst time to plan your response to a crisis situation, is while the barn is burning. Some front-end enrichment of your response plans, and some strategies for maintaining the flow of good information during a crisis, will go a long way to preserving your reputation and your ability to stay in business. We Can Help You: Create response plans and communications structures Decide on your crisis team and assign tasks so everyone knows who will be responsible for what. Choose and train one or two spokespeople who can spell each other off for round the clock availability. Draw up a list of your information targets and the means by which they will be informed. Decide how you will communicate with staff - email, fax, phone calls, meetings, etc. Practice the plan through role playing, simulation, and training.